Amplify’s ambition is to help revive North Kensington by encouraging culture-led regeneration with a commitment to inclusive engagement. As the home of the world-famous Notting Hill Carnival, we are building on North Kensington’s rich musical heritage and creating a future to:

Foster Regeneration
Encourage Community Activism
Promote Economic Development

Every minute an at-risk youth spends in Amplify is a minute less they are in harm’s way.


Amplify Studios will be a powerful tool of change: a safe haven that removes barriers to entry and allows young people to develop their strengths and nurture their passions. We will be an example of what’s possible when musicians and community embrace an entrepreneurial spirit, and we will work with young people using music and technology. We want to build a crossover of professional and amateur experiences to provide advanced job skills and opportunities in creative industries. Creative voices, music, tech, fashion, design, photography…amplified.


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